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5 articles
We spent a Saturday running a stall in a parish hall with one plug socket and no signal — and learned more about our client's brand than a month of screen reviews. Here's the offline-first checklist we now run every identity through before it goes anywhere near a printer.
Vague feedback is rarely a taste problem; it is usually a vocabulary problem. This is a practical translation table for the phrases UK clients use most, and a case for better feedback rituals that make studios faster and clients calmer.
Minimalism has become the default way UK brands say 'we're premium' — and it's starting to say 'we're interchangeable' instead. A look at why the aesthetic is so tempting, what it quietly costs, and a three-part framework for looking considered rather than cloned.
Most brand guidelines fail because they document rules rather than teach judgement. A one-page brand recipe gives UK teams something more useful: core ingredients, sensible ratios, and worked examples they can actually apply on a Tuesday afternoon.
An opinion piece on why UK design clients trust the work more when they can see the thinking behind it. Using Holm & Design's own open-notebook approach, we look at how to share process without leaking client IP or making the studio look indecisive.